From the President
There are many things that make The University of Arizona a great university: One of them is our spirit of innovation. We have some of the brightest and best faculty, staff and students, all committed to creating new ways to solve society’s problems and push the envelope of new knowledge. Many aspects of a university benefit from, even thrive on, independent thinking. Graphic identity is not one of them.
When it comes to building a strong and cohesive image for the University, uniformity is essential. Our Office of External Relations has developed a model for elevating and unifying The University of Arizona brand. The plan takes into consideration the decentralized nature of this campus as well as the college and department needs. It is designed to ensure that all our communications promote the UA in a consistent and powerful way. Please take a moment to learn about the UA graphic standards and to adopt them for your college, department or program. As members of the campus community, we all share a commitment to the best interests of the entire university.
Regards,
Robert N. Shelton
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