UA advertising is designed to build awareness of the UA as “Arizona’s World-Class University.” Our research shows that Arizonans know this is a high quality institution but they don’t know enough about what we do. Advertising helps tell the stories.
Thanks to the U
This advertising campaign was created to remind the Tucson community about some of the UA research that has improved the world around us, not just in recent years, but for many decades.
Thanks to the U Site (thanks.arizona.edu)
Print Ads
“It Really is Rocket Science”
Connecting football to our Phoenix Mars Mission. This ad ran in the UA football program.
“Against the Odds”
Connecting basketball to cancer research. This ad ran in the UA basketball program.
Pac 10 TV Spot
When the Arizona Wildcats are playing a big game, we have the opportunity to showcase the UA to millions of TV viewers. With a lively soundtrack and just the briefest narration, this 30-second commercial takes the viewer inside the UA, to experience the beauty of our campus and the Sonoran desert and to feel part of what makes this “Arizona’s World-Class University.”
A Fact
The goals of the “A Fact” campaign in Phoenix are to broaden and deepen knowledge of the UA among all constituencies and create greater awareness of The University of Arizona’s contributions to the state. Thanks to Karl Eller and the Eller Company for the creative development of these billboards and to the UA Foundation for supporting the campaign. These billboards will rotate throughout the Phoenix area from Sept 2008 – May 2009.
Good Move
These billboards were placed in San Diego (head east) and Chicago (head west) to raise the profile of the UA in two cities where we attract undergraduate students.
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